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Dental Staffing

Hygiene recall: a practical playbook for DSOs

Recall is the highest-margin work in your practice — and the most under-managed. Here's the exact cadence, scripts, and metrics our DSO clients use.

Apr 02, 2026 8 min readBy Marcus Lee, Head of Dental Services

For most multi-location dental groups, hygiene recall is the single biggest lever for predictable revenue. A healthy recall rate of 80% adds 12–18% to top-line over a year. Most DSOs we audit sit at 55–65% with no system to fix it.

The fix isn't software — it's owned cadence. We assign a dedicated remote recall coordinator per location, with a 90/60/30/14/7-day touch sequence and three escalation channels: SMS, email, and a personal call.

Patient-care coordinators also pre-verify insurance benefits 5 days before the visit, so the front desk never has to deliver bad financial news at the chair. That alone lifts case acceptance by ~8%.

"The systems that worked for one location will fail at three. Centralize early."

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